EXCERPT FROM THE STUDY
The Nigerian movie industry “Nollywood” has had a profound influence on African culture. The Nigerian accents, style of dress, and behavioral idiosyncrasies, all of which are distinctly Nigeria, are now being transmitted as images around the globe. The medium of film has come to be directly associated with the culture industry. In Nigeria such a role for the film industry is still evolving. However, certain factors are altering the profile of what could be regarded as the country's culture, while the film industry itself is undergoing a crucial transition. In the same vein, the Nigerian video film industry, christened Nollywood, has undergone changes, expansion and advancement in issues, costume, character type, setting, speeches and actions, and all the processes of production. This notwithstanding, the Nollywood has been showcasing the richness of the Nigerian nay African culture as a whole with the view of an undertone exposition of the problems, corrupt practices and atrocities committed in this country, making the audience reason along with filmmakers’ views which stir up revolutionary thoughts or stimulates remorseful thoughts. These actions depend on the point of view of filmmaker and how the audience perceived the filmmaker’s views. Undoubtedly, the industry is now more technologically and creatively enhanced to catalyze social change. This recent development in the Nigerian video film industry to align with the moving trends makes its stories much more effective for social transformation. Considering the kind of tropical issues treated in these films which permeate the thoughts of its audience, propelling them to reason alongside the filmmakers’ views of their environment and behavior, social change is unarguably catalyzed. Considering the technologies and techniques which globalization now affords today’s societies, African arts cannot but become dynamical and eclectic with materials to appropriate for enhanced productions.
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